Atelier Craft reinterprets a batch of 501® jeans from 1873 @atelier.craft
In June 2023 at the Galerie Au Roi, in honour of the 150th anniversary of the 501®, the Levi's® Lot No. 1 service invites Atelier CRAFT to reinterpret a batch of 501® jeans from 1873.
Atelier CRAFT has come up with a pair of jeans that can be worn by every member of the team at every stage of their day: in the workshop, at meetings, during assembly or on a building site. This association is a reference to the first jeans in the 501® line, the 1873 model initially designed for American workers, miners and gold miners (link).
This exhibition has transformed our venue into a truly immersive space of discovery. All the modular structures designed by Atelier Craft were assembled and dismantled in a single day, without drilling into any walls!
About Atelier Craft
Located in Aubervilliers, in a converted former car garage, atelier CRAFT has a creative practice based around art, design and architecture. As part of an eco-responsible approach, CRAFT pays particular attention to the materials used, their cycle and their re-use.
